Countermeasures for the development of China's pac

Countermeasures for the development of China's packaging and printing industry after China's entry into WTO

nowadays, economic globalization has become an irresistible trend of world development. With the accelerating pace of economic globalization, China's accession to the WTO means that China's economic development will further integrate into the torrent of economic globalization in an all-round way, enter a new period of development, and will also face greater tests and challenges of economic globalization. China's accession to the WTO will have different impacts on different sectors and industries, as well as different long-term and short-term impacts on the same sector and industry. Therefore, we should adopt a positive attitude, conduct in-depth research on seeking advantages and avoiding disadvantages, and take advantage of the opportunities brought by China's entry into the WTO to meet new challenges. After China's entry into WTO, what situation will China's packaging and printing enterprises face, how to grasp the opportunities brought by China's entry into WTO to the development of China's printing industry, promote the optimization and upgrading of the printing industry structure and the improvement of the quality of printing enterprises, and how to deal with the challenges faced by the development of China's printing industry after China's entry into WTO, It will be a major issue for China's packaging and printing enterprises to survive and develop better in the international competition of economic globalization in the new century

I. current situation of China's packaging and printing industry

since the founding of new China 50 years ago, especially since the reform and opening up 20 years ago, China's packaging and printing industry has achieved rapid development. According to the statistics of 30 provinces, cities and autonomous regions, there are more than 180000 printing enterprises in the country at present, including 34980 enterprises engaged in packaging and printing, accounting for about 20% of the whole printing industry, and accounting for two fifths of the output value. There are 6000 packaging and printing enterprises above the county level nationwide, with nearly 700000 employees. In 2001, the output value was more than 45 billion yuan, increasing at an average annual rate of about 10%

at present, China's packaging and printing industry has imported more than 400 electronic color separation machines and desktop systems, more than 250 electronic engraving machines and laser engraving machines, more than 600 imported multi-color offset printing machines, more than 420 gravure production lines, more than 150 flexo printing production lines, more than 200 corrugated cardboard and color fine corrugated (E, f) production lines, as well as a large number of advanced post press finishing and processing equipment, such as die cutting, bronzing, UV glazing, box making and bag making equipment, Automatic high-speed laminating machine, etc

in recent years, new technologies, new equipment, new processes and new materials have been widely used in packaging and printing enterprises, which not only meet the needs of packaging and printing production in quantity, but also improve the quality of prints, increase the variety of designs and colors, improve the product grade and make the product structure more reasonable. China has initially formed a new packaging and printing industry system integrating mechanical, optical and chemical engineering, with a relatively complete range of categories, which can support light industry, food, beverage, medicine, health products, cosmetics, household appliances, toys, clothing and other industries, and has the ability to compete in the national market, It has changed the backward situation of "first-class products, second-class packaging, and the transformation of the coal-fired furnace of the plastic granulator system has become an important issue to be solved urgently, and the third-class price"

Second, the impact of China's entry into WTO on China's packaging and printing industry

after China's entry into WTO, import tariffs have been significantly reduced. At present, most of the high-speed multi-color printing machines of the printing business are imported, and the localization of the prepress system is relatively low. Most of the computer typesetting, scanning and color separation are imported. The reduction of tariffs will undoubtedly reduce costs. At the same time, the import cost of printing materials and accessories will also be reduced. Some experts predict that China's entry into the WTO will increase its economy by two percentage points. Based on the GDP of 1100 billion US dollars, the commodities that will increase by 2.2 billion US dollars need to be packaged and printed. Moreover, the increase in export volume brought about by China's entry into WTO will also provide printing businesses with a broader space for development

after joining the WTO, China will enjoy the rights of Member States and preferential treatment of developing countries with permanent MFN treatment. This will give China's printed matter a strong competitive advantage in the international market. After more than ten years of development. China's packaging and printing industry has changed the original situation of "first-class products, second-class packaging", and the printers in developed coastal areas have reached the international advanced level

Singapore, Hong Kong and other places have great demand for printing technology management talents. Moreover, there is no higher education institution specialized in printing in Hong Kong, and printing students from the mainland are very popular there. With the opening of the WTO door to China, labor export, as an important form of foreign trade, will develop rapidly

it is true that while "WTO entry" brings opportunities to printing enterprises, it will also be like a double-edged sword, which will bring more fierce competition to the printing industry, such as the influx of foreign printing machinery and materials, and the landing of a large number of foreign printing companies. However, China's printing industry is a completely liberalized industry. After China's accession to the WTO, China's printing enterprises will be "vast ocean, high sky and birds flying"

III. countermeasures for the future development of packaging in China

1. strengthen the development of talents in packaging and printing enterprises

with the advent of the era of knowledge economy, the dependence of economic development on scientific and technological talents, especially high-tech talents, has greatly increased. Economic competition, in the final analysis, is the competition for talents. Talent strategy is the core of it. The development of enterprises depends on products, products, technology and talents. Wang Xuan's "Wang code input method" and "typesetting system" have brought hundreds of millions of yuan of benefits to the "founder of Peking University". It can be seen how important talents are to the development of enterprises. The lack of scientific and technological talents in the printing industry, the low comprehensive quality of employees and the lagging development of human resources are the main reasons for the low efficiency of China's printing industry and the lack of strategic development momentum of printing enterprises. Technology and management are the two wheels of enterprise development, neither of which is indispensable. Japanese entrepreneurs believe that there is no enterprise without education. They regard the implementation of overall enterprise education and staff training as the main way to become a first-class enterprise. In order to meet the demand for talents, packaging and printing enterprises need to rely on the training and transmission of colleges and universities and the introduction from the society on the one hand, and on the other hand, based on the enterprise itself, continue to educate the existing scientific and technological talents and management talents of the enterprise through on-the-job training, so that they can adapt to the adjustment and development of modern science and technology, the increasingly complex and volatile market environment, and the continuous renewal of scientific and cultural knowledge, In order to improve their existing professional and technical level and a certain level of management. Secondly, we should establish a scientific talent resource operation mechanism and supporting talent resource management rules, so that the enterprise's talent resource management has rules to follow and laws to follow, so as to ensure the rational use of talent resources and completely change the situation of talent depreciation and talent resource waste. Thirdly, we should establish an effective incentive mechanism to fully mobilize the enthusiasm of enterprise talents and maximize the potential of existing talents

2. The packaging and printing industry should actively create conditions to go abroad and go to the world

China is a large printing country, but it is not a powerful country. The packaging and printing industry is a large industry with great potential. With the in-depth development of the market economy, the market is becoming increasingly standardized, and quality, cycle and price services will become the main means to win in the competition. This requires all packaging and printing enterprises to always adhere to quality first, cycle guarantee The business tenet of reasonable price and considerate service

we should actively develop high-end, exquisite color packaging printed with some transaction brushes, increase the added value of goods, meet the domestic market and expand the matching of products. In particular, we should actively implement the instructions of General Secretary Jiang Zemin to "catch up with and surpass the world's advanced level of packaging and printing" and promote China's packaging and printing to the world. To this end, we should actively create conditions to build our own "combined fleet" and large enterprise groups in basic areas, build a talent base integrating science, industry and trade, and a national and global market network. Packaging and printing enterprises with a certain scale should take the lead in entering the international market, go abroad and go abroad. For example, Shanghai, Beijing, Tianjin, Chongqing, Dalian, Shenzhen, Guangzhou, Wuhan, etc. 4. In a clean environment without corrosive media and electromagnetic interference around; The packaging and printing enterprises in cities are in the forefront of the country, and they should include packaging and printing in their development priorities

3. Improve printing equipment and technology

the technical equipment status of China's packaging and printing industry is really high. Preferential tax rates are applied to some products originating from 40 underdeveloped countries such as Laos and Sudan, with both medium and low preferential tax rates, and large, medium and small products. From the most advanced printing machine in the world today to the manual machinery still in the 1920s and 1930s, most of them are backward, and medium and low-grade products are full of market. How to change this situation as soon as possible, the state should have unified planning objectives, and all localities should have specific implementation measures. We cannot force small-scale backward enterprises to close down by simple administrative orders, but we should guide enterprises to rely on their own development and survival of the fittest in market competition. With such a vast territory and a very different economic environment, we must not carry out the same "compression and rectification", but let each place cultivate new forces in its own soil. The rapid rise of printing industry in originally backward areas such as Eunuch in Guangdong and Xiongxian in Hebei is the best proof

China is a big country. Due to the wide gap in economic conditions, the demand for packaging must coexist in high, medium and low levels. This is the reason why many small enterprises with backward technology can survive. On the one hand, we should catch up with and surpass the international advanced level. We should have some backbone enterprises with strong strength and first-class hardware to produce packaging and printing materials that meet the international level; On the other hand, we should pay attention to reducing the backwardness, improve the technological transformation of backward enterprises as soon as possible, and let powerful enterprises go their own way, while providing timely assistance depends on the support of the government and society. Only when the packaging level of the whole society is improved, can China truly see the situation of packaging and printing blooming

4. implementing the reform of state-owned enterprises

state owned packaging and printing enterprises have gone through the difficult process of reform and opening up for 20 years, and have also accumulated a lot of experience in the reform of state-owned enterprises. At the same time, there are also many lessons of failure or even bankruptcy. Now, the state-owned packaging and printing enterprises in large cities across the country still occupy a place, but it is not the monopoly or dominant position 20 years ago. It is not easy to stand firm and develop. Private and foreign-funded enterprises have gradually become the mainstream of the packaging and printing industry, especially in small and medium-sized cities and rural towns. This is in line with the spirit of the Fourth Plenary Session of the 15th CPC Central Committee and the reality of the packaging and printing industry. Packaging and printing industry is a service processing industry. An enterprise that serves the whole society and consists of a variety of economic components can better reflect the purpose of service and is more conducive to the development of enterprises

the key now is that small and medium-sized state-owned packaging and printing enterprises can and should be handed over to the whole society. What about those large state-owned enterprises with a long history and playing a backbone role? In the past few years, there have been pilot projects to establish joint-stock limited companies (listed companies), joint-stock cooperative enterprises and mixed ownership economy, some of which have been successful and some have failed. The development model of successful enterprises is worth learning, and the lessons of failure should also be learned

although the form of state-owned enterprise reform is important, what is more important is the operator. An entrepreneur with foresight and overall control is the backbone of state-owned enterprise reform. Packaging and printing serves product manufacturing enterprises